Introduction of Creating Engaging Visual Content

Visual content helps your business stand out from the crowd. Visual content is not all about written content, it is about image content. Visual content is supremely popular currently, and there are many reasons for this. For example, visual content is eye-catching, digestible, and memorable. Visual content has the power to convey huge messages to consumers without even saying a word.

However, no matter how powerful a tool is, it needs to be utilized in the right way to get the desired result. So, in this blog, we will share some of the tips which will help you create engaging visual content whether be it graphics or videos.  Connect with IEPL for the best digital marketing strategies for your brand.

1. Set a color palette for your brand: 

Colors are not only for looking beautiful, they help in conveying a message. Colors can change moods, and it should be according to the choices of your consumers and it also should be in alignment with your brand value. For example, if you are an educational brand, you shouldn’t use any loads of loud colors. You should be restricted to colors like white or blue. Blue in general it seems is a relaxing and calming color & it helps in increasing the focus of the students. On the other hand, if you are a makeup brand, you can play with colors. Playing with different shades, especially with the shimmery ones helps in grabbing the attention of that specific audience.

2. Spend more time creating eye-catching thumbnails: 

Thumbnails work as the cover image of your video. It is the first frame that will be noticed by your visitors or consumers. If it is not engaging rough, there are probability that people will lose interest. So, in this case, our tip is to manually choose a thumbnail when you’re posting videos (on IG Reels, TikTok, Youtube, etc.) and select an image that you think is most visually appealing, or communicates the most information. The image should be eye-catching & should be in alignment with your topic as well.

3. The image or video should represent your target audience: 

The target audience is a pillar of every content creation work. You should always create videos or use images that represent your target audience, their issues, or their need. In a nutshell, the image or the video should be in alignment with your target audience. So that they feel connected with them. If they fail to connect, the whole effort will be in vain.

4. Use text wisely: 

Visual content also needs written content. However, the marketer needs to be very careful about the continent and its proportions. Marketers should use only written content that will complement the visual.

If a marketer does not use any written content, there are chances that the quince will get confused and will fail to understand the intention. On the other hand, too much content can be overwhelming and will ruin the visual. So, in this case, our tip is, less is more.

There should be a mix of visuals, text & the right colors. Then only the audience will understand easily.

5. Never ever compromise with the quality of images & videos: 

Visual content is first and foremost visually engaging, so you’ll want to make sure that you’re not posting blurry infographics or out-of-focus photos (unless that’s part of your brand, of course).

Remember, high-quality videos or images look beautiful, it helps in catching the right attention and also helps in making a positive impact. Any reverse of this, can cause a negative impact and tag your brand as unprofessional.

6. Do not take a risk when it comes to copyright issues: 

Finding a relevant & good-quality image is not easy. However, finding a copyright-free image is way tougher. However, never ever take a risk on this. No matter how much money you need or how much hustle you have to do, always make sure that you get the right permission before using the images. Any mistake on this can lead to serious legal issues and can hurt your whole brand image.

7. Visuals are not visuals only, it is a story: 

Always remember that images or videos are not just random for your brand. It should have a story. Like any content marketing format, you need a compelling rationale for visual storytelling and a clear plan for turning views into meaningful marketing results.

Before your creative team sketches any ideas, make sure they answer these questions:

  • What are we trying to accomplish with our visual content?
  • Who are our audience members? What kinds of content experiences interest them?
  • What problems does our organization solve?
  • What is our clearly defined vision of what makes our brand unique? How can we communicate those messages in a compelling and visually consistent way?
  • What metrics will we use to measure success? For which terms should this image appear in search engine results?

Before creating the visual content, always focus on the demands or the needs or choices. It’s not about what the market is feeling at all.

8. Use your logo wisely: 

Using the logo in the video content is important, however, it should not be obstructive. Typically that means putting a small logo in a corner or the outer frame of the visual. If the color of your logo clashes or makes the visual too busy, opt for a greyscale or neutral version. National Geographic’s logo is a good example of subtle branding–the yellow rectangle is present in almost all of their posts across all platforms.

9. Create a hook at the beginning: 

The attention span of human beings is decreasing significantly. So, it is important to create a hook at the beginning of a video to grab the attention. Without this, you will fail to get noticed. When making Instagram Reels, TikToks, and even video content for Facebook, Linkedin, and YouTube, ensure that the first few seconds are engaging and entertaining (if they’re not, your audience will likely scroll on by). For example, if you are a culinary brand, you can use images of foods and then you can proceed with the script.

Final Words on Creating Engaging Visual Content

We hope that these tips will help you create viral visual content. Connect with IEPL for winning digital marketing strategies.

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