Introduction of Facebook Ads

Do you want to reach out to the maximum number of your target audience within a budget?
Facebook Ads is here for you. You can run ads on Facebook, Instagram, and Audience Network on any budget. Read this blog to learn more about Facebook Ads & connect with IEPL for the best digital marketing strategy for your business.

What is Facebook Ads?

Whatever advertisement posts you see on Facebook come under the roof of Facebook Ads. These Ads can appear in Feed on desktop, Feed on mobile, and in the right column of Facebook on desktop.

Although it may look like a normal post. However, to maintain the transparency level, Facebook always provides the “Sponsor” tag under the Advert.

How much does it cost to advertise on Facebook?

On average, Facebook ads cost $1.00 – $500.00 per month. However, it can increase or decrease depending on your budget, impressions, and other variables.

Some important variables are:

Audience targeting:

If you want to target a narrow and specific target audience, it will cost you more. A broader target audience will cost you less.

Ad placement:

If you are placing your advertisement on Facebook & Instagram, it will make an impact on the cost of the advert. So, plan it effectively. Give your best to get the most convenient channel to your target audience.

Duration of the campaign:

The final cost of the campaign depends on how many days or how many hours you want to run the campaign.

Competition of the market:

Now the competitor’s index not only impacts your production or servicing but also impacts the cost of adverts as well. Some industries are more competitive than others for ad space. Ad costs usually increase the higher the product price is or how valuable the lead you’re trying to capture is.


Season matters the most when it comes to marketing. Ad costs can fluctuate during different seasons, holidays, or other industry-specific events.

Watch the clock:

On average, CPC is lowest between midnight and 6 am in any timezone.

Location. Average ad costs per country vary widely.

Let us give you some insights into the Facebook Ad cost in India:

Business BenchmarksAverage Cost
Facebook CPM (Cost Per 1000 Impressions)Rs 9 to Rs 10
Facebook CPC (cost per link click)Rs 0.50 to Rs 2.80
Facebook CPV (cost per view)Rs 0.25 to Rs 0.30
Facebook CPI (cost per install)Rs 14 to Rs 100

How does it work?

Facebook Ads work on different sets of segments to reach out to the right target audience. Some of the segments are:

●   Demographics

●   Location

●   Interest

●   Other information given by the user

Basically, these factors or segments help Facebook & the market to find the right target audience for the business, and it increases the effectiveness of the campaign as well.

Why is it the best practice for a cost-effective advertisement?

You can target a huge set of people with a limited budget through Meta ads (i.e. ads on Facebook, Instagram, and other Meta technologies). Here are some reasons for making the most cost-effective ways of advertising:

●   You can grab the attention of the consumers through your creative image. By adding an effective CTA into the image, you can hit their mind.

●   For small-scale businesses, video ads can be costly. In that case, carousel ads of Facebook Ads are the best way to get the same attention within a budget. The carousel format lets you show two or more images and or videos, headlines, links, or calls to action in a single ad. People scroll through the carousel cards by swiping on mobile phones or tablets or clicking arrows on a computer screen.

●   You can do it through your phone even. Yes, you need a huge setup to make a Facebook Ad. you can make a Facebook Ad through your phone only. This has increased the flexibility & also has reduced the set-up costs. Mobile Studio shares inspiration, app suggestions, and ideas from advertisers who make captivating ads with their phones. Additionally, there are third-party companies that will help you on this journey. This is also a cost-effective way to trim longer videos.

●   Do you want to grab the quick attention of the users? Well, Facebook Ads let you do this on this limited budget. You can add a movement to your ad by adding GIFs, Cinemagraphs, and boomerangs to grab attention in the Feed.

In short, Facebook Ads let you do everything you want to do in a big-budget advert.

What are the types of Facebook ads?

There are a lot of types of Facebook Ads. The marketer should pay close attention to the choice or demand of the target audience to adopt the right type or choice. The types are:

●   Image

●   Video

●   Carousel

●   Instant Experience

●   Collection

●   Lead

●   Slideshow

●   Stories

●   Messenger

i. Image ads: 

It is the most basic type. However, you need some creativity in it. In this case, there will be a small amount of write-up, and the marketer can play with the image.

ii. Video ads: 

These types of ads help the marketer in showcasing their product or services thoroughly. Video can be up to 240 minutes long, but that doesn’t mean you should use that time! Shorter videos are usually more engaging.

iii. Carousel ads: 

Carousels are a great choice for displaying a series of different products. Each image in the carousel can even have its own landing page which is dedicatedly built for that product or service. The marketer can add up to ten images or videos that users can click.

iv. Instant Experience ads: 

It is also known as Canvas Ads. These type of ads helps in boosting engagement & conversation significantly. The market can use five to seven pictures or videos in this type of ad. Here, users can tap through a carousel display of images, shift the screen in different directions, as well as zoom in or out of content.

v. Collection ads: 

Collection ads are also kind of carousels. However, it is more customizable. Users can tap on a product to shop for it. It allows a total lineup of products to be showcased.

vi. Lead ads: 

Are you trying to increase the warm leads for your business? Then you have to go for the Lead ads. It is highly mobile friendly and specifically looking for users who are looking for a contact detail to buy that product or service.

vii. Slideshow ads:

Do you want the experience of a video ad without making a video ad? Then go for Slideshow ads. This kind of ad helps in showcasing 5 to 7 pictures in one ad without a video.

viii. Stories ads: 

We all love to see stories on Facebook, Instagram, etc, right? Well, this is the reason the marketers are opting for Stories ads more. Video, image, carousal, or anything can be used in this kind of ad.

ix. Messenger ads: 

Messenger ads show up in Facebook’s messenger tab. Since it’s where people spend time chatting with friends and family, Messenger ads feel more personal than scrolling through Image or video ads.

Final Words on Facebook Ads

We hope this blog has helped you understand how you can hit the right target audience on a limited budget through Facebook ads. Additionally, it has various features as well. Connect with IEPL if you want this service for your business. 

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