The market is changing every day. The demands, needs & buying patterns of consumers are changing every day. Not only that, the market is becoming more competitive as well. So, marketing is becoming more tricky. However, marketing can be challenging if you have a limited budget. No matter what is your budget or how small your company is, you have to compete with the big companies to survive. So, here are some ideas and tips to advertise effectively on a small budget which will help you to your desired success.
1. Use the potential of the social media platforms effectively: Social media is an extremely powerful tool. A brand or a company can reach the highest number of people or customers or potential customers through social media. You can use social media platforms such as Facebook, Instagram, Twitter, or LinkedIn to share valuable & informative content which will help educate the consumers, make them curious about the product & entertain them as well. You can post content such as tips, stories, testimonials, behind-the-scenes videos etc.
Social media platforms are great for communicating with your consumers or potential consumers. You will be able to answer their questions, address their concerns & will also be able to resolve the issues if they are facing any. Remember, effective communication with your consumers helps in building a bond & brand value.
Through social media, a brand or company can run advertisements or conduct many contests. These types of activities help in increasing the engagement. To leverage the potential of social media you must follow some rules and the rules are- consistency, authenticity, and relevancy, using the right hashtags, the right keywords, and tags to increase your visibility and reach.
2. Website: Without a proper website, you cannot manage growth in business. The website of teh company must be very eye-catching yet informative & smooth. A study has shown that the average consumer attention span is 8 seconds and you have to stand out in this 8 seconds only. So, focus on making a smooth website. Consumers do not prefer waiting for hours on the website. There are some of the options available which will help you to build a website for free. However, after a period you can shift to a paid one.
3. Start a referral program: Referral programs are one of the best & most effective ways of advertising & marketing method. Word-of-mouth is one of the best ways of advertising. Remember, consumers believe in the recommendations of their known people more than any other form of reviews or recommendations. Referral programs are best to check your loyal consumer base & also to get to consumers. For a referral program, you can start giving discounts, freebies, or other incentives on the referrals. You can promote this through your website & social media handles. This will help you to remind the consumers about your brand.
4. The right target audience: Even if a budget advert fails & a small-budget advert can make magic if the advertiser has targeted the right audience. Before making the adverts, it is important to do in-depth research on your target audience first. What kind of social media they use most? What is their buying capacity or choices? For example, if your target audiences are more into Pinterest instead of Facebook or Instagram and somehow you totally overlook Pinterest, will they ever know about it? So, a small budget advert can make wonder if you do the right research first. If you make any mistake on this, your advert will fail no matter what.
5. Timing: Timing plays a huge role in the success rate of adverts. Before you spend your money on the platforms, conduct research on the right timing. For example, if you sell grocery products and your target audiences are more likely to use Facebook, then you can put your advertisement on Facebook in the morning. Before getting into the kitchen, your target audience will have a reminder of what they need to order. On the other hand, if you sell cars and your target audiences are more on Instagram, you can put your advertisement in the evening. There is a tendency to scroll Instagram while returning from the office. This way you will be able to make a reminder for your target audience & you will be able to showcase your product to the right people.
6. Have an eye on photography: No matter how much budget you have, always have a significant amount of budget for photography. No matter how good a concept or product you have, if you end up posting bad pictures or bad-quality videos, people will reject it.
7. Be relatable: Your advert must be relatable to your target audience and it has nothing to do with the budget. For example, if you are selling diet biscuits or digestive biscuits, your advert copy must contain information related to a healthy life, healthy eating habits and how this biscuit will help them to stay healthier than the other options available in the market. At the same time, you can present some health-related data to make it more relatable.
Some common FAQs:
Does giving a discount or free shipping help me to do marketing?
It is one of the best ways of marketing. It helps in managing the word-of-mouth marketing. People will recommend your product or will be curious to try out your product. Do not forget to mention this in your adverts. You must keep announcing these offers on social media platforms to inform more people. People tend to watch this kind of advertisement more and will help you to increase engagement significantly.
Should I invest a lot in the location of the advert?
Well, it depends on your budget. If you have a big budget then you can. However, if you have a tight budget, you can shoot on the road. Remember, adverts are all about how they look and what message they are converting to the audience. If the advert is nice looking & the message is perfect against the needs of the target audience then it will be successful, no matter what.
Should I invest a lot in the location of the advert?
Well, it depends on your budget. If you have a big budget then you can. However, if you have a tight budget, you can shoot on the road. Remember, adverts are all about how they look and what message they are converting to the audience. If the advert is nice looking & the message is perfect against the needs of the target audience then it will be successful, no matter what.
Final words:
The majority of people think that only high-budget adverts get the desired success. However, this is not right. If you research correctly and make a meaningful advert within a budget, it will manage to leave a footprint in the hearts of the consumers.